School Report 2

Friday the 198th of January 2018
School Report
L/O: To research possible stories for the BBC School Report

http://www.pennapowers.com/how-much-do-youtubers-make/
http://tubularinsights.com/13-24-watching-more-youtube-than-tv/

The younger viewers are, the more likely they identify with YouTube stars more than TV/movie stars with an astounding 59% of 13 year olds following them on social media vs. only 32% for TV/Movie stars.

• In a recent study by Variety magazine, 6 out of the top 10 influencers for 13-18 year olds were YouTube stars
• Both YouTube and TV/Movie stars scored well for aspirational traits like “has unique talents” or “someone I look up to”
• YouTube stars were more often described with traits that show high relatability like “just like me” or “someone I trust”
• 1,000 views –> 150 views of people completing the ad
  $.18 per view x 150 views = $27 charged to advertiser
  $27 advertiser charge x 68% revenue share = $18 paid to content creator per 1,000 views
  
  
  
  
  
  
  Social media taking over.
  You tubers and such.
  Online
  Happening now.
  Happened because of the rising popularity of social media.