Friday, 6 October 2017

The Theoretical Framework

Friday the 6th of October 2017
The Theoretical Framework
L/O: To apply the Theoretical Framework to media texts.

It is four major concepts, or ideas, which form the basis of the subject content:

  • media language 
  • media institutions
  • media audiences
  • media representations


Media Language

It includes:
  • Camerawork
  • Soundtrack
  • Mise-en-scene
  • Editing
  • A long camera shot has been used as the main image even if it is a drawing and not a real person because you can see all of them.
  • The background is a very calm, relaxing colour and is similar to the girl in the photos leggings.
  • The right side of the title is Serif compared to the left side which is a thin bold which shows that the magazine could be more directed towards teenage girls.
  • Because there is only one cover line, this helps to show the magazines calm and relaxing nature.


Camera shots and angles.

Extreme close up.

Big close up.

Close up.

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